Everything you need to create fantastic-looking newsletters

1. DESIGN YOUR EMAIL NEWSLETTER

Choose a generic newsletter template for free, or have our award-winning design team design a stunning, on-brand template for you.

Once you have a template, just fill in the blanks. It’s that easy. You can even personalise your emails for that extra personal touch.

2. CHOOSE YOUR RECIPIENTS

Type in your recipients’ addresses manually – or select your recipients from a list you’ve imported into Demand. Send to as many recipients as you like.

3. SEND YOUR NEWSLETTER

Edit your newsletter as much as you want until you’re ready to send — and preview and test your emails too. Plus if you don’t want to send now, schedule your newsletter for delivery another time. What’s more, there’s no risk to you, because you only pay when you send.

When it comes to email marketing, measuring the successs of the campaign is just as important as the campaign itself. That’s why we start tracking your newsletter as soon as you’ve sent it.

See it all in real time

That’s right. With Demand, you can track your email marketing campaign right from the word ‘go’. See who’s opening your emails, what parts of the campaign they’re interested in, who forwarded it onto a friend, who unsubscribed, bounced or even marked it as spam. It all happens right in front of your eyes.

Results at a glance

Our activity reports are really easy to follow. Get a snapshot of all recipient activity on one page and drill down for details such as open and click rates, bounce rates and even which links are the most popular. See what’s working, what’s not, and what content your recipients are interested in — perfect for generating qualified leads.

Get up-close and personal

Zone in on a personal level and see what an individual subscriber is doing with your email newsletter – right down to the minute. Take it one step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, and how many times have they forwarded your emails?

Compare campaigns and spot trends

Stats like open and click rates are useful for each campaign, but it's when you start comparing results over time that the data really shines. By looking at trends, it’s easy to see exactly what is and isn't working. By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

With Demand, there’s no coding, formulas or confusing jargon – and you can add, delete and change recipient details effortlessly. Add other info about your recipients too, making it really easy to segment your list and target your campaigns. Plus we handle all the messy stuff like bounces and unsubscribes automatically.

Make it personal

Connecting with recipients on a personal level can make a big difference to the success of your campaign. Add all sorts of extra details to your email list – like nick names, phone numbers, even favourite pastimes and sports teams – and use these details to personalise your email campaign.

Target specific groups

It’s also easy to build segments in your list to target specific recipients, for instance, those who clicked a specific link or opened your last three emails. Add these details to the personal details you’ve collected, and you’ve got a truly targeted email campaign.

Import your list with ease

All it takes is a couple of clicks to import your email list. Either cut and paste the addresses from your standard contacts list – or import a list from common programmes such as Microsoft Excel. Once you’ve imported your list, we’ll remove any duplicates and delete any bounced or unsubscribed recipients for you. Easy!

All the detail’s taken care of

We take care of all new sign-ups, unsubscribes, bounces and even spam complaints for you behind the scenes. And to keep on the right side of spam laws, every email you send includes a single-click link for recipients to unsubscribe to your newsletter. You can even include an newsletter sign-up link on your website just by cutting and pasting a code that we give you.